Polaroid Land Film Type 40 is pictured with the camera. 5, 1944.Īt $87.50, the leather-bound Polaroid Land Camera Model 95 made its debut in Boston. Photograph by Susan YoungĪ design for the wind-up mechanism to be used with three-ply film as created by Maxfield Parrish Jr., son of the famous artist. Among his company’s contributions was the “Polaroid Flying Goggle AAF Type B-8,” pictured with the instruction book (ca. In December 1940, Land aimed his focus on the war effort. Morgan and Averell Harriman enabled Land’s startup to be reincorporated into the Polaroid Corp. Hefty investments from Wall Street magnates such as J.P. Wheelwright, and formed the Land-Wheelwright Laboratories in 1933, gradually building a gifted team of scientists, public relations experts, and marketers. Moreover, he defined greatness as giving “the world a wonderful and special way of solving unsolved problems.” Land cherished the ability and freedom to reflect deeply on such problems, and saw science as an essential tool in solving them.Īfter dropping out of college, Land partnered with his physics instructor, George W. He argued that industry should be “dedicated to the discernment of deep human needs,” and hence should do its best to fill them. Land received his first patent for synthetic polarizing material in 1933, when he was 24. This discovery had tremendous applications for decreasing light glare at night, polarized sunglasses, camera filters, desk lamps, windows, 3-D motion pictures, and optical devices. By 1928, he had figured out how to control scattered vibrations of light by using a magnetic field and microscopic crystals, a feat that had stumped physicists for decades. Having enrolled at Harvard College in 1926, Land took a leave of absence after the fall semester, moved to New York City, and delved deeper into his work on light-polarizing material. It’s an intriguing journey through the history of Land’s game-changing inventions, which pushed the frontiers of technology, business, and art. The exhibit, a photographic tour from the company’s fledgling days to its metamorphosis into a major corporation, features original patent documents, personal photographs, marketing materials, news releases, a well-preserved pair of Polaroid variable day glasses, and, of course, the Polaroid Land Camera Model 95. Black Friday 1948: The first Polaroid instant camera sells out
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